INSIDE SPORTS:
A PLAYER'S PERSPECTIVE
WHO I AM
Hello! My name is Travis Hall, and I am the Senior Coordinator of Social Media for Major League Baseball's San Francisco Giants. Prior to my move to San Francisco, I spent time in Minor League Baseball, NCAA Divison I football and the American Hockey League.
On top of the day-to-day management of our @SFGiants platforms and live-covering more than 400 events since 2022, my greatest accomplishment has been creating and implementing new TikTok and Instagram strategies. After tripling our video production on TikTok, our following exploded by more than 244,000 followers (80.4% growth). It became our fastest-growing platform, garnering 83.8 million views and 9.2 million likes. In 2024 specifically, Giants TikTok earned sixth place across all of Major League Baseball in terms of likes and engagements, respectively. On Instagram, we increased our posting cadence by 143.4% in 2024 compared to 2022, resulting in over double the engagements while still ranking sixth in MLB in engagements per post (31,037).
As a former NCAA All-American hockey player, social media in the sports and entertainment space has been near and dear to me since I was a teenager. So, I've dedicated the past eight years to building a career in the industry. Since then, I've had the privilege of managing accounts or creating content for over 8 million followers and have seen my work featured on ESPN, NBC Sports, Fox Sports, MLB, and more. Thank you for taking the time to get to know a little bit about me, and please feel free to reach out.
WORK HISTORY
SENIOR COORDINATOR, SOCIAL MEDIA
San Francisco Giants
March '22 - Current
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Trusted with the day-to-day management of the San Francisco Giants' social media platforms, totaling over 7.4 million combined followers
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Launched and adapted a new TikTok strategy that grew the platform by more than 244,000 followers (80.4% growth)
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Tripled our TikTok video production, garnering 83.8M views and 9.2M likes as well as earning third place across all of MLB in 2023 in terms of views, likes, and comments, respectively
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More than doubled our output on Instagram from 2022 to 2024–increasing the number of posts by 143.4% and total engagements by 101.1%–while maintaining the sixth-highest engagements per post across Major League Baseball in 2024
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Live-covered more than 400 events from 2022-2024, amassing more than 70.2M views and 26.1M engagements across Instagram and Twitter/X
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Generated 74.9M impressions, 18.6M video views and 2.6M engagements on Facebook in 2022, while ranking sixth amongst MLB teams with an engagement rate of .22%
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Designed and implemented social media run-of-shows for free agency acquisitions, top prospect debuts, MLB All-Star promotions, MLB's Mexico City Series, Giants FanFest, and more
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Spearheaded the execution of all in-game sponsored content, working interdepartmentally with our partnerships team
SOCIAL MEDIA & MARKETING COORDINATOR
Sacramento River Cats
April '21 - March '22
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Constructed a brand new social media strategy and grew River Cats social media by 30,397 followers (16.6% growth)
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Made Sacramento one of the most-followed organizations in all of Minor League Baseball (5th on Facebook, 6th on Instagram, 13th on Twitter and 13th on TikTok)
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Reinvented River Cats Instagram and increased our following by 13,621 (37.7% growth)
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Created 36 of the top 40 most-liked posts in River Cats Instagram history, reaching more than 400k accounts
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Achieved 22.9M impressions on Twitter, making it the most successful year in franchise history
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Increased our Twitter engagement rate to 2.2%, up from 1.7% during the 2019 championship season
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Ranked second in Triple-A baseball with 102,054 Facebook interactions during the 2021 season
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One of only six teams in Minor League Baseball with more than one million Facebook video views (1.08M)
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Established a TikTok account from scratch, manufacturing 11.9k followers and 124.8k likes
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Ran over 60 social media ads, amassing 1.01M impressions and limiting cost-per-thousand-impressions to $4.29, which is 40.3% cheaper than average
COORDINATOR OF FOOTBALL MEDIA
University of Southern Miss
May '20 - March '21
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Generated more than 1.79M social media impressions, 582k video views and 125k post engagements during the 2020 season
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Tasked with producing game day content on social media for the Southern Miss Football social media accounts that boast a combined 86k followers
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Created and developed a new docu-series named 11 Brothers that aired on Fox Sports and MSG Network and was submitted by the university for the 2021 NACMA Best Digital Video Segment Award
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Responsible for writing, directing, filming and editing each episode of 11 Brothers in addition to hiring and managing the show's narrator
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Coordinated and conducted weekly interviews with players and coaches
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Filmed content that was used by the New York Jets, Fox Sports, MSG Network, Bleacher Report and Overtime
COMMUNICATIONS COORDINATOR
Rockford IceHogs
September '19 - April '20
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In charge of writing press releases, roster moves, feature stories, daily game notes, game previews and recaps for TheAHL.com and IceHogs.com
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Managed the team's Facebook, Twitter, Instagram, Snapchat and YouTube accounts, which combined for over 150k followers
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Coordinated post-game interviews, media days and press conferences
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Responsible for live tweeting every home and away game and maintaining the team website, IceHogs.com
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In control of email communications to a list of more than 20k subscribers
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Established and maintained relationships with national and local media
SOCIAL MEDIA
"Travis took great initiative this year and did a good job adapting as new things came up. In fact, I had to slow him down a bit as he wanted to take on more. He was quick to learn what worked well on Facebook, Instagram, and Twitter and improve. I was impressed as Travis was always willing to help internally and he did so with a great attitude."
- Chip Maxson, President & Chief Operating Officer at Sacramento River Cats
STORYTELLING &
VIDEOGRAPHY
11 BROTHERS
Submitted by the university for the 2021 National Association of Collegiate Marketing Administrators (NACMA) Best Digital Video Segment Award, 11 Brothers was a brand new, original series I created and developed for the Southern Miss football program that took fans behind the scenes with the team, including interviews, mic'd up segments, locker room access and more. Airing weekly during the season, I wrote, directed, filmed and edited each episode while managing the show's narrator and three graduate assistants. Multiple episodes aired on Fox Sports and MSG Network, and the entire first season can be viewed below or on Southern Miss Football and Southern Miss Athletics social media channels.
11 Brothers - Episode 12 - One Last Ride
11 Brothers - Episode 11 - Bigger than the Game
11 Brothers - Episode 10 - Well Equipped
"What impressed me most about Travis is that he keeps himself informed; he reads up on current events and has genuine interest in the world around him. Beyond that, Travis is well-rounded. His resumé is impressive, and it shows he is able to juggle several obligations. He is organized and can manage multiple tasks."
- Jaime Fettrow-Alderfer, Emmy Award-winning broadcaster and Assistant Professor of English at Lebanon Valley College
PHOTOGRAPHY
"There isn't a bad thing anyone could ever say about Travis. He comes every day willing to work and wanting to get better. I will forever walk through the locker room and always think of him."
- Don Parsons, Head Ice Hockey Coach at Lebanon Valley College
ARTICLES
LANKINEN FORGING FINNISH LEGACY
December 8, 2019
The IceHogs will be in the midst of a road trip on Jan. 16, but in Kevin Lankinen’s home country of Finland, more than two million people will be tuning in to the nation’s annual sports gala. However, this year, the ceremony means a little more to the goaltender, as his efforts to promote youth literacy in Finland have earned him a nomination for the Role Model of the Year Award.
CALLING IT A CAREER: KRIS VERSTEEG TO FINISH WITH FAMILY
November 19, 2019
The decision to step away from the Rockford IceHogs was not one Kris Versteeg took lightly. The veteran forward vocalized his intent to retire at the end of the season when he announced his departure from the Chicago Blackhawks’ AHL affiliate on Sunday afternoon. It was an emotional goodbye, but sometimes there are circumstances bigger than the game, and for Versteeg, that comes in the form of family.
CONTACT
Thank you for taking the time to visit! For further information, please see my attached resumé at the very top of the page. Now, I would like to get to know about you; please leave me a message regarding anything you've seen here or beyond and I'll be happy to provide a timely response.
- Travis
